Introducing Stadium Analytics – A dedicated fan and player experience optimisation service.

Buro Happold is among the very first to connect data and analytics operational performance with the fan and player experience, space quality and utilisation. The real-time design, visualisation and reporting capability has the potential to revolutionise how stadia are planned, used and monitored.

Powered by our Analytics engine, Stadium Analytics is a unique planning tool that enables clients to participate in optimising design and operations of their stadium. This provides easy to digest insights into the quality of environment along with how and why space is used.

Our stadium analytics tool enables our experts to test real world situations to provide optimised venues for operators, fans and players. 

Creating the ultimate experiences for fans and players alike

Knowing which space configuration creates the best fan and player experience and environment means that clients can design and operate spaces with particular outcomes in mind. For example, which circulation model will maximise safety as well as maximising revenue and profit? Which design optimises accessibility during normal and emergency operations? Being able to benchmark space design with some of the world’s best-known stadia can provide insight into which people-oriented designs are most likely to create operational excellence, the best fan experience, as well as retain and attract sporting talent.

Stadium  Analytics provides a real-time, interactive ‘day in the life’ model. The tool empowers key decision makers by enabling them to rapidly test scenarios and options to see which one delivers the best outcomes.

Our Stadium Analytics services include


  • Customised platform for data analytics and stadium optimisation
  • Stadium design and capacity optimisation
  • Retail strategy and economic forecasting
  • Crowd flow modelling
  • Security and emergency planning
  • Transport and logistics optimisation
  • Accessibility and wayfinding strategies
  • Operational planning for special events

Key benefits of our analytics platform

Drives building energy performance

Improves interaction / collaboration

Maps environmental parameters – including air quality, thermal comfort and daylight

Space Efficiency

Want to find out more?

To arrange a call or meeting to discuss how our Analytics experts can help, email us

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