BuroHappold Engineering worked alongside innovative architects LC-A to realise a brand defining exhibition space for leading gaming solutions company Intralot. The Iconic Pavilion is an eye-catching and flexible mobile platform from which the company can showcase its products at international conventions. It was unveiled to great acclaim at the world’s biggest gaming gathering in London in early 2016, and is set to wow gamers in Singapore, Atlanta and Las Vegas later in the year.
The brief was complex, with our client wanting a pavilion that provided distinct areas from which the CEO and managers can hold meetings, host presentations and display their products. It also had to be lightweight and easy to assemble so it can be transported to various exhibitions around the world. In addition, the design team were committed to delivering a structure that was as smart as it was striking, to echo our client’s cutting edge industry position and further enhance their brand image.
In response to our client’s requirement for separate areas, the architect’s concept divides the pavilion into eight individual ‘petals’. These large structures subdivide the exhibition space into eight areas, while also providing visual aids that guide visitors around the stand.
For our engineers, realising these petals as lightweight, portable structures posed a considerable challenge. Our final design is simple, elegant and highly effective, using swathes of white fabric stretched over aluminium ring beams to render the distinctive shape of the petals. The fabric itself is tensile to give a sense of form and movement, which we then enhanced with an architectural lighting scheme that further distinguishes the different functions of each area within the pavilion.
We fused visionary design with functionality and cost efficiency to deliver a truly remarkable project. The Iconic Pavilion not only adds to the kudos of our client, it also embodies a trailblazing trinity of outstanding design, architecture and engineering.
Services and approach
When we integrate our specialist teams around an approach, the benefits to the client multiply