Stadia with atmosphere BuroHappold launches research on the spectator experience at UK stadia
Are you a football fan? If so, we are interested in your match day experience, especially the atmosphere at the game. Answer our quick fan survey and enter the draw to win £300 of vouchers to spend in a football club shop of your choice!
With ever increasing competition from television companies and upwards pressure on ticket prices, the stadia of the future will need to more than satisfy the wants and needs of fans. Many stadia are now entering their twilight years, with many Clubs looking to invest in the refurbishment, or even replacement, of their existing infrastructure.
However, what does this mean for the fans?
BuroHappold Engineering is exploring this subject in-depth using a far reaching survey to understand what fans would want. In particular how we maintain and enhance the atmosphere that UK football clubs are known for. We want the opinion of as many passionate football fans as possible, so we can see how the designs we create can have a positive influence on the match day experience.
This survey will form one part of our investigation, the other being interviews with key decision makers in the football industry.
Matthew Birchall, BuroHappold’s Global Sports Sector Director, explains; “Our experience in the sports sector over the last decade has seen many shifts in aspirations and expectations that have influenced the design of the venues themselves. What hasn’t changed is how the success of a venue depends completely on the experience of its users – which for a football stadium specifically means the atmosphere the fans experience at a game. Fans both drive and feed off the atmosphere at a match, and hence to better understand how stadia of the future will be designed and operated, we need to know what we can do to enhance their contribution to the environment and overall experience on match day.”
This UK based study seeks to establish how environments promote greater atmosphere and how different spaces can be engineered to enhance the fans’ sense of belonging. And Senior Engineer Chris Shrubshall, who is leading the research, wants to understand what differentiates one stadium from another. “Anecdotally, we all think we know what gives one stadium a better atmosphere than another. But that question is not often, if ever, asked of a wide enough range of fans to draw any definitive conclusions about the more subtle, but equally important, parts of stadium design and match day experience. It would be a new benchmark to say definitively that we could provide a stadium design completely geared around fan experience. Can we design the home advantage?”
We expect the results to provide an impressive overview of the performance of current football stadia in the UK, indicating how the demands of both the owners and their users can be satisfied. Our results will be published as a series of papers and articles and circulated amongst those participating in our research, as well as a wider audience. For more information about the study, contact Chris Shrubshall.
Take part in the survey here: http://bit.ly1SOn0vN