Raising the Game
Sport matters. By bringing people together, it strengthens their sense of cultural identity. And sporting success not only delivers a powerful feel-good factor. It can also significantly boost a nation’s standing on the world stage.
All these potential advantages hinge, of course, on the availability of the right venues: stadia fit for purposes that transcend their immediate value as
Creating such stadia is what this paper is all about. It reflects both the breadth of our global sector knowledge, and the depth of our regional respect and local understanding.