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We are convinced that our culture of solution-making is not just good for clients
– it’s also a way to earn healthy returns.
Roger Nickells CEO
The distinguishing feature of BuroHappold is a progressive culture that thrives on a connection to a changing environment. To us, there is always opportunity.
We are well aware of big changes in our context, and are channelling both our love of technology and our passion for user experience into a clear direction forward.
Let me share specific dimensions and what we confirmed this year that excites us.
Growing urban centres
In the next 30 years 2.4 billion people will need buildings in which to work, live and be educated, as well as infrastructure to move, and accompanying landscapes in which to enjoy themselves.
Of course anyone reading this document knows there are significant challenges inherent in this. The human demand for urban experiences that enhance wellbeing has never been more important.
The need for planning, design and construction to achieve much higher effectiveness.
“The question of how design affects human beings is rarely asked, certainly not systematically, or centrally” writes Sarah Williams Goldhagen – and we agree.
In other words, there is a huge opportunity to aim at more important outcomes for the urban and built environment. BuroHappold has always been about outcomes, but the imperative is to take this to an Olympian level.
Digital technology is an inclusive force.
This seems obvious to say, but many opportunities in Architecture, Engineering and Construction are as yet unrealised.
There are exceptions of course, but generally many have not fully recognised the aspects that enable us to accomplish the true potential of digitalisation.
New sources of value.
Our industry is so focussed on competitive efficiency that many miss the opportunity to create new offerings and value.
Our fixation is not on our competition, but on the unmet needs of users and the stakeholders who serve them. We are convinced that our culture of developing solutions is not just good for clients – it’s also a way to earn healthy returns.
With all that said, we are particularly happy about progress this year:
A. We confirmed Wellbeing as the core principle of the firm. For over 40 years BuroHappold people have known ours is a principled culture. This year our leadership consulted broadly with all our people to clarify and refresh the way we express our values. We were delighted by hundreds of thoughtful responses. Partners were excited by the way our people chose to articulate our Principles, and agreed a synthesis in June. Our unique independent global culture is one reason why clients want more of our creative courage in a climate where intelligent risks need to be taken.
B. We codified our strategy to address the need for transformational outcomes. Our passion for outcomes now has a robust strategic process to go with it. We call it Forward Integration. Forward Integration is not complicated – it is about doing a much more robust job of anticipating future requirements and designing them into today’s environments and structures.
We see our culture as nurturing the intersection of humanity and technology. Ted Happold used to say “a world that sees art and engineering as divided is not seeing the world as a whole”. This integrated outlook continues to defines us, makes us unique.
For us, the opportunities are here, now. Together we look forward to making the most of them.