Unlocking the revenue potential of your venue

Sports leaders’ masterclass

Unlocking the revenue potential of your venue

Thanks to the clubs, brand owners and sports bodies who participated in our masterclass at Sports Leaders 2019, and especially to Oliver from Allianz and David from Live Nation, who shared how genuine partnership approaches can bring huge benefits to clubs, brand owners and content providers alike.

Gone are the days of just handing over a cheque for a name on a board, sponsors expect a club to align to their values and provide greater brand activation opportunities. The right brand partner can also bring valuable consumer insight and opportunities for a much broader non-matchday events programme.

Here is a selection of the key takeaways that came out of the masterclass.

To explore how your club can maximise the revenue potential of your venue, please contact Katja Poguntke via katja.poguntke@burohappold.com or +44 7912 670680.

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