Creating the business case for Green Buildings in Poland

Construction Marketing Group

30/09/2013 Written by: Gill Sincock

The Construction Marketing Group, in collaboration with the Polish Green Building Council, is leading research studies on sustainable buildings, the first of its kind in the Polish market. The purpose is to investigate developers, investors and major tenants’ perception of the economic value of green/sustainable buildings in Poland.

The project is the result of cooperation between strategic project partners: BuroHappold, Colliers International, Imtech, Jones Lang LaSalle, Hill International, Hochtief Facility Management, Philips Lighting, PRC Architekci and Skanska. Consulting company PwC will overseeing the content, development and analysis of the results.

“The broad research scope is the result of partnership working between the leading companies, representing Poland’s property sector. The research covers all the important aspects of sustainable building especially what is understood by the terms green or sustainable building,” said Katarzyna Chwalbińska-Kusek, business development and marketing manager for BuroHappold in Warsaw.

The first project phase explores market perception in five key categories: asset value, design/construction costs, operating costs, risk mitigation, and workplace health and productivity. The Initial findings will be written up and presented during the United Nations COP19 (Conference of the Parties) in November in Warsaw.

“The second phase will provide the market with data that has until now only been available internally and will show the business case for sustainable building in Poland. Particularly interesting will be the exploration of differences in the perception of these types of buildings in the market and the actual costs and benefits,” comments Dominika Czerwińska, the manager of Membership and Europe Network at the World Green Building Council. “This research will help to understand what is happening in the market, identify current and future demand, and address what further actions would be best to drive a market transformation. The project will also raise awareness of what sustainable building actually means in practice.”

The Construction Marketing Group

The group’s mission is to raise the profile of the marketing profession within the construction and property market through the creation of a members’ forum that will enable continuous professional development, networking and the exchange of knowledge, information and best practice. CMG is an open organisation; anyone in the construction and property market can participate. Attendance at group meetings as well as involvement is free of charge.

Katarzyna Chwalbińska-Kusek, BuroHappold business development and marketing manager is a founder of the group: Ewa Zwardoń, segment marketing manager CEE, Philips Lighting, and Dominik Suwiński, marketing and sales director, PWB Media are co-founders. The supporting partners are Magdalena Cieliczko, CE marketing director, Colliers International and Aleksandra Wasilewska, PR manager Eastern Europe, Colliers International. Builder Magazine is the strategic media partner.

The Polish Green Building Council

The Polish Green Building Council (PLGBC) is a non-profit organisation, involved in the promotion of sustainable design, construction and building use. PLGBC’s mission is to positively influence the construction market in Poland through promotion and implementation of the triple bottom line of sustainability: environmental, social and economic. The actions undertaken comprise of news publishing, active participation in the various market events as well as enforcing the multi-criteria system for green buildings’ assessment.

We kindly invite the companies that operate in Poland to take part in the survey:

The deadline to complete the survey is the 31st of October 2013.

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