People movement
In the wider built environment, Buro Happold’s People Movement management capability has been applied to optimise circulation in a whole multitude of areas. Places as diverse as public squares, transport interchanges, sports arenas, hospitals, schools, museums and shopping centres. As well as enhancing people comfort and safe navigation, modelling can maximise commercial potential by revealing the effect of design changes on footfall and visitor activity.
The quality of the pedestrian environment is very important in providing a positive impression of a town centre or cityscape. Through the forecasting of movement and activity patterns (based on observation data), Buro Happold’s people movement consultancy provides the design team with quantitative results they can use to improve the appeal and functionality of public spaces.
We look at the factors that influence human behaviour
In order to influence the urban design in advance of development we look at the factors that influence human behaviour in ‘crowd movement’ scenarios. Our models take into account key factors such as the physical layout of streets and squares, conflicting people flows, land use patterns, public transport accessibility and ‘gathering’ points such entrances to buildings and shopping precincts.
To find out more about how our People Movement team can help maximise your spaces, call one of our experts or read more about our SMART Solutions.






