零售

如今的零售市场 竞争激烈,精通网络的消费者比以往更加精明。这就是 为何打造终极购物体验如此重要的原因。

在大型的零售综合建筑中,往往以细节定成败。大楼内方便的路线指引、设置在重要区域的休息餐饮区以及互动信息点都有助于增强并延伸购物体验。通过仔细监控人流量和停留时间,我们可以证明设计方案如何影响人流和购物模式。

众所周知,购物者是善变的:由于顾客购物选择的机会比比皆是,因此保证顾客的忠诚度和吸引新顾客已经成为零售商的重大难题。为了确保顾客的回头率,精心布置零售环境是非常重要的:时尚、干净、安全、位置便利并且具备充足的停车空间和良好的交通路线,以确保最大限度利用购物时间和减少麻烦,从而为零售商提供最大的消费者人流量。

零售空间的实体设计会对购物者的心情和行为造成重大影响;买或不买取决于环境的质量、形状和氛围,所以标赫仔细审视零售环境的各个方面,例如建筑材料、自然光和人工照明、声响和景观,同时考虑项目开发的运营和管理支出。

标赫的零售项目规模和类型多种多样,既有大型购物中心和高端商店的重新装修,也有郊区绿地开发和以零售业为主的城市重建计划。我们的建筑将最先进的立面工程与低能耗取暖通风系统相结合,营造出舒适、可持续的零售空间。

我们的零售建筑经验还包括为热门零售商店提供战略咨询,以及协助供应链满足他们实现不断发展的流程绿色化需求,使我们能够齐集各类内部工程技能,为客户服务。

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Brunswick thumbnail
Buro Happold

Project

15/01/2013

The Brunswick, formerly known as the Brunswick Centre, is a Grade II Listed, mixed use, low rise, high density urban development within a concrete and glass megastructure. Comprising retail units, cinema, social housing and car parking, the Brunswick is one of London’s iconic buildings from the 1960s and is a 2008 winner of The Civic Trust Awards.

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Trinity Square thumbnail
Buro Happold

Project

31/05/2011

The £350m development of the Trinity Leeds shopping centre marks the first major retail development since the UK economy slump and has provided jobs for the construction sector and future jobs for the retail sector helping to regenerate the heart of Leeds.

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360 Kuwait thumbnail
Buro Happold

Project

04/06/2013

Situated on the 6th Ring Road in Kuwait, this elegant 196,000m2 retail development belies the engineering challenges overcome in developing the structural engineering solutions.

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Buro Happold

Blog

09/05/2013

Gulf News recently reported a tragic fire in Abu Dhabi (7/3/13) which claimed three lives. The

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Buro Happold

Blog

03/05/2013

With the increasing popularity of malls and the shopping/leisure under one roof experience Buro Happold’s fire expert in the Middle East, Peter Stephenson, discusses how to ensure staff and visitors remain safe from fire related incidents

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Diamond Bay thumbnail
Happold Consulting

Project

04/04/2013

Working closely with architects John Thompson and Partners, we prepared a detailed economic and spatial strategy to support a masterplan for the redevelopment of Dalian’s eastern coastal periphery. The proposed redevelopment, adjacent to the CBD of Dalian City, is substantial in scale incorporating former docks, shipyards, commercial zones, areas of natural beauty and a large petrochemical plant. The economic study involved significant data collection, analysis and interpretation of primary and secondary data sources, in order to best appraise alternative uses for the site.

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1 New York Street thumbnail
Buro Happold

Project

15/01/2013

1 New York Street will provide 100,000ft² of high-spec office and retail space. The development acts as a landmark gateway to the Mosley Street corridor and Bruntwood’s evolving New York Street project.

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Buro Happold

Blog

11/10/2012

Buro Happold goes beyond engineering: we also have a dedicated team of designers and artists who use their creativity to bring our technical concepts to life. We recently produced a limited edition range of covers for our sector...

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Supertech thumbnail
Buro Happold

Project

06/02/2012

Buro Happold is delivering structural, MEP and traffic management solutions to Supertech Realtors Pvt Ltd on a stunning new mixed use development in Noida, New Delhi. The development is breathtaking in scope and comprises of an...

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Europa Centralna thumbnail
Buro Happold

Project

10/01/2012

Covering nearly 64 acres of land the Europe Centralna is set to become one of the largest integrated retail parks in Central Europe. The development process is divided into several stages, the first a hypermarket, a shopping gallery and retail park will be developed with the total retail space of 70,000 sqm and a 2,000 space parking. The second stage will include developing cutting-edge offices, a technology park, a hotel and a 90,000 sqm retail space. The complex will be located in the neighbourhood of the Silesian agglomeration and next to the largest highway junction, Gliwice-Sośnica, connecting the A1 and A4 highways. Thanks to its location, the development can be reached by over 3,2 million visitors who can access the centre within approx. 60 minutes.

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Buro Happold

News

21/10/2011

Dr Shrikant Sharma to talk about advanced applications of BIM for integrated modelling Dr Shrikant Sharma, computational design expert at international multidisciplinary engineering consultancy Buro Happold is to share...

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Buro Happold

News

04/10/2011

Toronto, Cananda (October 4 - 7, 2011) - The United Kingdom’s considerable track-record of expertise and leadership in the green building sector is demonstrated this week through the presence of several British companies and...

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Mediacite Thumbnail
Buro Happold

Project

27/05/2011

The addition of a stunning roof to the Mediacite retail centre in Liège was a late addition to the architectural design, added by a brave client with the vision and determination to create a landmark for the community. Mall...

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Forum Steglitz Thumbnail
Buro Happold

Project

27/05/2011

Originally built in 1974, the Forum Steglitz shopping centre is situated in one of Berlin’s busiest multi-functional shopping and service areas. With a footfall of approximately 10 million visitors a year the shopping centre also...

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The Cube thumbnail
Buro Happold

Project

04/05/2011

Situated in Birmingham’s flourishing and vibrant Westside district, The Cube stands elevated and proud on an ever-evolving skyline. Inspired by the area’s origins as a jewellery quarter, this £76M high-end, mixed-use development...

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Buro Happold

News

17/11/2010

Practice plays key role on landmark building with striking façade International multi disciplinary engineering consultancy Buro Happold provided a range of services – including structural, civil, geotechnical and facade...

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Sector Director

Buro Happold Sarah

Sarah Cropley

Director


Regional Leaders

中欧

Buro Happold Ian

Ian Booth

Partner